An Email List is one of the most powerful – and often overlooked – assets your business can have. By email list, I do not mean the kind of list of unknown names and email addresses that you purchase online (which is both spammy and ethically questionable). What I’m referring to is the process [...]
The Most Effective Email Marketing Tools
How Hosting Can Make or Break Your Website
For many good reasons, we build nearly all of our websites using WordPress. Over the years, we’ve had plenty of hosting issues, and tried multiple hosting companies before we found our ideal solution. One thing we have learned is that not all website hosts are equal. Furthermore, the “cheaper” options often end up costing far [...]
7 Reasons To Take Your Marketing Mobile
If you’re sitting on the fence over whether or not to invest in mobile marketing, here are a few good reasons for you to get off your tush… 1 HUGE AUDIENCE There are over 1 billion smartphones and over 3 billion SMS text enabled phones in use today. By 2014, mobile internet should take over [...]
What is Pinterest and Why Should I Bother?
If you haven’t heard of Pinterest yet, pay attention. It is currently THE FASTEST GROWING social network in the world, trumping even the giants like Facebook, Twitter, and YouTube. Originally conceived as a kind of online scrapbook or pin-board, Pinterest has grown into a visually-rich medium which thousands of brands – big and small – [...]
How to Scare Away Business by Writing Bad Copy
One of the most common marketing mistakes a business owner can make is to overlook the importance of using effective copy. If you think you might be guilty of this oversight, your bottom line is probably suffering for it – whether you realize it or not. People these days want to be educated, engaged, and even [...]
Common Mistakes Businesses Make On Facebook
These days, it’s becoming rare to find someone who isn’t on Facebook. The majority of people who use it on a regular basis, do so for the pleasure of making meaningful connections; so why is it that so many businesses try to use it like a billboard or brochure, rather than an opportunity to genuinely [...]
